Digital Marketing That Grows!
Digital Marketing Complete Course In Pakistan
Best Income Generating Skill

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100% Working Techniques
Guaranteed Earning
Hands-On Digital Marketing Sessions
Paid Tools For Free
Google Certification
Online/Physical Sessions
LMS/Recorded Lectures
Lifetime Help Support
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Internship Opportunity

Who Is This Course For

Website Owners Who Want to Increase Web Traffic, Conversions, and Sales
Business Owners Who Want to Use Digital Marketing to Grow their Business
Anyone Want to Master Social Media Marketing
Anyone Struggling to Get Traffic and Sales
If You're New In Business & Want to Market Effectively
Anyone Looking to Start a Career in Digital Marketing Space
Anyone Wants to Build a Brand and a Fan Base on Social Media
You who Wants to Master Digital Media Marketing
Anyone Wanting to Set up a Website from Scratch
Someone with a job who wants to create their own business on the side

Digital Marketing Course Description

Point On This To Check Course Description

Description Of Digital Marketing Course

The Complete Digital Marketing Guide. In this course you'll get 18 Courses in 1, instead of buying 18 different Courses around Digital Marketing - This Course has it all!

This is a 100 % Practical Course - Get Ready For Real-Time Hands-On Experience From The First Lecture!

Prerequisites

Course Curriculum

Skills That You Will Learn In This Course...

Intro To Digital Marketing

What is Digital Marketing?
Difference Of Traditional & Digital Marketing
Components Of Digital Marketing
Future Of Digital Marketing
Inbound & Outbound Marketing
Evaluation performance using tools
Understanding digital marketing process

Web Dev & Planning

Understanding the importance of a website
Planning and conceptualizing a website
Types of Websites
Understanding domain extensions and web
hosting
Buying Domain and Hosting
Understanding different types of technologies
(CMS)
Setting up domain and hosting (Connecting
both)
Installing WordPress
Overview of WordPress dashboard
Planning a website
Creating a simple website
Assignment #1
Introduction to page builders
Basic themes and plugins
Assignment #2
Making an E-commerce Websites
Assignment #3
WordPress/Website Security
Installing WordPress through FTP
Introduction with Cpanel
Changing WordPress Password/Username
Databases
Final Project

Email Marketing

What is email marketing
Types of email marketing
Creating an account on an auto-responder
(ActiveCampaign, Mailchimp, Infusionsoft)
Creating a list, campaign and managing
contacts
Creating a landing page with working form to
generate leads 24/7
Opt-in marketing
Working with automations
How to create proper site-tracking with auto-
responders

Ecommerce Marketing

What is Ecommerce?
Top Ecommerce websites in Pakistan and
around the globe and their business models
Difference between Ecommerce CMS and
shopping cart
Logistics and courier companies
How to setup Ecommerce online store
How to find profitable products for your store
Difference between niche store and mega store
How to deal with wholesalers
How to sell products on the online store using
Ecommerce marketing
How to do SEO for an Ecommerce store
How to start your own online store business in
Pakistan that generates income everyday using
both niche store model and mega store model

SEO(Search Engine Optimization)

What is SEO?
How Search Engines Work?
Understanding SERPs
Technical SEO, Onpage SEO & Offpage SEO
(Relevance + SEO-friendliness & Popularity)
White hat SEO Vs Black Hat SEO Vs Grey Hat
SEO
Introduction to Keywords
Keywords Research (Relevancy, Searches,
Competition)
Long Tail Keywords Vs Short Tail Keywords
Keyword Clustering or Grouping of closely
related keywords for every webpage
Keyword Cannibalization
Analyzing Competitor websites for Keywords
(Spyfu)
On-Page SEO Optimization
Technical SEO
WordPress SEO
Off-Page SEO
Types of Backlinks

Blogging & Adsense

What is blogging?
How a business benefits from blogging
Finding blogging niche
Which category to blog on?
Developing a blogging schedule
Creating authority using blogs
Ways of monetizing a blog
How to become an authority blogger in your
niche
Real-life examples of successful blogs and
reverse engineering their tactics

Google Analytics

What is Google analytics
Why to use Google analytics?
Learning the structure of Google analytics
Find best performing pages of your website
from Google analytics
Finding the traffic sources
Analyzing pages of your website on GA
Function of custom reports
How to use custom reports
How to make a custom report
Ecommerce tracking from GA
Setting up goals and conversion values on GA
Analyzing audience from GA
Best practices of using GA for your business

Sales Funnels

Learn the importance of sales funnels
Example of sales funnels
How to setup your own sales funnel for your
product/service based business
Step-by-Step process of creating an effective
sales funnel that generates cash/sales on
autopilot

Social Media Marketing

What is social media?
Understanding the social media marketing
concepts
How social media marketing is different
What is the single most important concept
about social media marketing?
How to create Your Brand Story
Define Your Goals
Develop Audience Personas
Create a Journey Map for social media
Identify Key Channels
Develop a Content Strategy
Draft a Content Calendar
Plan Your Resources
Simply Measure
Creating a perfect
content marketing plan
Types of content on social media
Learning about Facebook Algorithm – EdgeRank
Learning about optimization
Facebook Business Manager
Strategy creation
Facebook marketing (Both Organic and Paid ads)
How to properly use re-targeting

PPC & Google Ads Marketing

Understanding PPC (Pay Per Click) marketing
Overview of Google Ads and Microsoft Adcenter
Understanding Google Ads
Understanding Google Ads algorithm
Creating search campaigns
Understanding bidding structure
Advanced level bidding strategies
What is flexible bidding
Advanced details about bidding strategies
Understanding ad extentions
Adding ad extentions in the campaigns
Understanding keywords
Creating ads
Tracking performance of ads using conversions
Optimization of Search campaigns
Creating Display campaigns
Remarketing

Display Advertising

What is display advertising
Types of display advertising
Display advertising
Contextual advertising
Creating an effective banner ad
Components of a successful ad
Where to run banner ads
How to set targeting and location for display
advertising

App Store Optimization

Mobile app monetization
Understanding app monetization
Business models for apps
How to successfully monetize an app
Mobile app marketing
How to market your app on both iOS and
Google Play
How to do both free marketing for your
app
How to do paid marketing for your app
How to increase rating
How to increase reviews for your app
How to increase the ranking on app search
results

YouTube Earning

YouTube Important Discussion
Channel Creation & Customization
YouTube Detail Introduction
Niche Research
YouTube Algorithm Hacks
Basic Video Editing
YouTube Off Page SEO
YouTube On Page SEO
Uploading & Sharing Content
Road Map To Enable Channel Monetization
YouTube Shots & Live Stream

Lead Generation

Understanding the concept of lead generation
Why lead generation is important for business?
What does a qualified lead means for a
business?
Understanding landing pages
Understanding sales funnels
Landing page vs website
Why having landing page is important for
business
Fundamentals of a landing page
How to improve the conversion of a landing
page
What does a conversion mean?
How to do A/B testing of a landing page
Practical exercise – Creating your own landing
page
Best and worst landing page examples
Understanding sales funnel important and the
important of testing and tweaking the funnel
o Converting leads into sales
Creating lead nurturing strategy
Use of email marketing in the sales funnel
Example of thank-you pages and types of
funnels